the WORLD is YOURS is a London based independent record label founded in 2016.
The visual identity for the WORLD is YOURS draws inspiration from music and street culture. The letter-mark consists of three interlocked triangles in a single, non-linear path to conveys boldness and progress. The three interlocked triangles also have the appearance of a “W”.
"Omne trium perfectum" (everything that comes in threes is perfect, or, every set of three is complete).
The word-mark is a bold, highly readable text inspired by the music and fashion culture. The use of upper and lower-case letters help to emphasise the noun and pronoun keywords. The colour palette is also inspired by fashion and the Neon Violet (Persian) is a strong and distinctive colour amongst the current recording labels.