Shea Glo Skincare is an organic handmade range created in London and inspired by Africa.
The visual identity of Shea Glo Skincare is based on the products being handmade and pure. The client wanted a clean and minimal identity that reflected the natural ingredients and the company's positive agenda.
The skincare products are created with shea butter extracted from the nut of an African shea tree. The logotype is a hand-drawn silhouette of a shea nut accompanied by a clear sans-serif text. The word “Skincare” is styled as an inverted arc giving a positive appearance resembling a smile.
The range uses natural pastel colours chosen to match each individual product. The colour tones help to create an organic feeling and promote positivity to the target audience. Shea Glo Skincare is aimed at all people of all ages who appreciate natural skincare and healthy looking skin.