Samsara London are retailers who specialise in Crystals.
The company wanted a rebranding because an opportunity arose to expand the business and capture a larger market. They requested branding that was clean, elegant and retail friendly. The company specialised in crystals but also sell other precious items and were hoping to expand over time.
The logo consists of an elegant typeface and a quintessential gemstone. The logo uses a customised serif based on the skeleton of the Garalde family. The all-capital word mark is clean, concise and in the same class of other luxury jewellers. The gemstone was created to look classical with unique dimensions. The company wanted the symbol to represent a crystal and all the other gemstones that they aspire to distribute in the near future.
The visual identity consists of luxury stones and a simple crystalline pattern. A palette of blues and gold were chosen to help emphasise the quality and evolution of the brand. The visuals use high-definition photography and close-up shots to showcase the unrefined elegance of their products.