Sweet Hands Galore is a Cakery who specialise in homemade cupcakes and treats.
The logo for Sweet Hands Galore is designed to be fun, vibrant and recognisable. The idea was to create an iconic logo with the ability to stand alone and still communicate the name of the company. The logo design is inspired by the classic style of Hanna-Barbera and the distinctive design of Saul Bass.
The logo typography is a combination of a blocky sans-serif typeface and a handwritten bold script. The visual identity focuses on being fun and playful. The design is friendly and commercial with bold circles and bright colours. The target audience is all people who love cupcakes and enjoy homemade bakery.
the WORLD is YOURS is a London based independent record label founded in 2016.
The visual identity for the WORLD is YOURS draws inspiration from music and street culture. The letter-mark consists of three interlocked triangles in a single, non-linear path to conveys boldness and progress. The three interlocked triangles also have the appearance of a “W”.
"Omne trium perfectum" (everything that comes in threes is perfect, or, every set of three is complete).
The word-mark is a bold, highly readable text inspired by the music and fashion culture. The use of upper and lower-case letters help to emphasise the noun and pronoun keywords. The colour palette is also inspired by fashion and the Neon Violet (Persian) is a strong and distinctive colour amongst the current recording labels.
Freelance Logo Design for Companies and Businesses
The companies and businesses include:
• Sweet Hands Galore
• the WORLD is YOURS
• Kaboo Cosmetics
• Samsara London
• Shea Glo Skincare
• Maypen Creative Group
• Barba London
• Kings Church London F.C.
• Black Futura
• J Style Clothing
Samsara London are retailers who specialise in Crystals.
The company wanted a rebranding because an opportunity arose to expand the business and capture a larger market. They requested branding that was clean, elegant and retail friendly. The company specialised in crystals but also sell other precious items and were hoping to expand over time.
The logo consists of an elegant typeface and a quintessential gemstone. The logo uses a customised serif based on the skeleton of the Garalde family. The all-capital word mark is clean, concise and in the same class of other luxury jewellers. The gemstone was created to look classical with unique dimensions. The company wanted the symbol to represent a crystal and all the other gemstones that they aspire to distribute in the near future.
The visual identity consists of luxury stones and a simple crystalline pattern. A palette of blues and gold were chosen to help emphasise the quality and evolution of the brand. The visuals use high-definition photography and close-up shots to showcase the unrefined elegance of their products.
Barba is a platform showcasing the work of the most talented barbers around the world.
The visual identity of Barba expresses the traditional history of barbering in a simple modern form. The logomark is a combination of modern barbershop signage and a traditional tool of the trade.
The colour palette of red and white references a time in history when barbers also performed bloodletting and other medical procedures to heal the sick. Often found on poles outside barbershops, the red represents blood and the white represents bandages.
The brand strategy was to raise the awareness of quality barbering for the target audience of males aged 16–35. Through an energetic yet mature visual identity, the platform will serve as a social flagship for barbering quality.
Shea Glo Skincare is an organic handmade range created in London and inspired by Africa.
The visual identity of Shea Glo Skincare is based on the products being handmade and pure. The client wanted a clean and minimal identity that reflected the natural ingredients and the company's positive agenda.
The skincare products are created with shea butter extracted from the nut of an African shea tree. The logotype is a hand-drawn silhouette of a shea nut accompanied by a clear sans-serif text. The word “Skincare” is styled as an inverted arc giving a positive appearance resembling a smile.
The range uses natural pastel colours chosen to match each individual product. The colour tones help to create an organic feeling and promote positivity to the target audience. Shea Glo Skincare is aimed at all people of all ages who appreciate natural skincare and healthy looking skin.
Formoola is a place where creative thinkers in London can come together and inspire each other with ideas.
The visual identity consists of a friendly, legible wordmark on an energetic orange brand colour. The combination helps to express a friendly environment conducive to creative ideas. The identity is further supported by a custom silhouette of the London Skyline. The skyline represents the target audience in the ever-developing city where sky’s the limit.
The brand strategy is to help bring creative thinkers together in a place where they can freely network and combine ideas. The target audience is young professionals aged 21–35 who live and/or work in the city.
Spring Highlights Campaign for Rush Hair
I worked as the Lead Designer with the Rush Team to produce a series of promotional material for the Spring Campaign. The goal was to stand out from our competitors and reach our target audience while maintaining the company's visual identity. The campaign consists of a bold pantone neon spot over a high quality print of one of the company's top hair and beauty models.
The campaign was nationwide and was well received by the public. The whole team done a great job throughout the campaign which led to the campaign being extended and promoted more over the period.
This project included:
• Kings Church London Football Crest
Collection of Album, Single and Mixtape Covers
Introspective - Black Futura (2015)
MMXI: The Dead Poets Playbook (2016)
Christmas Gift Campaign for Rush Hair
This nationwide campaign includes:
• Printed Christmas card for all clients
• Vector designed Christmas wreath
• Limited gold foil printed card for The House of Rush
• Automated series of campaign emails
• Offer banner for the company webpage.
Aniworld Limited create various products for young children. My role was to design key products for various outlets including John Lewis and Boots stores nationwide, national zoo's, museums and international airports and airlines.
• Logo Design
• Children's Watches
• Business Cards
• Alarm Clocks
• Product Catalogues
CSS Design for Rush Hair & Beauty 2016.
Responsive Web Design includes:
• Rush Hair Gallery with L'Oréal Web page
• Official Rush Hair & Beauty Instagram Web page
This project included:
Creating a promo clip as part of a series of motivational videos to help encourage young women.
• HD promo video clip
• Cover art
Rush Hair Birmingham Campaign 2016.
This campaign includes:
• Printed Taxi supersides
• Taxi tip seats
• Store Hoarding including windows and doors
• Printed a6 promotional flyers
• Social Media promotion
• Website materials including Banners and MPU
This project included:
Creating the Single artwork and social media promotion.
• HD promo video clip
• Single cover art
• Soundcloud Page
• Twitter Home Page
This Launch Event includes:
• Online Web Banners
• Printed a6 event flyer
• Facebook page and sponsored Ad
• Mobile Social Media Ad
• Printed Brochure