Formoola is a place where creative thinkers in London can come together and inspire each other with ideas.
The visual identity consists of a friendly, legible wordmark on an energetic orange brand colour. The combination helps to express a friendly environment conducive to creative ideas. The identity is further supported by a custom silhouette of the London Skyline. The skyline represents the target audience in the ever-developing city where sky’s the limit.
The brand strategy is to help bring creative thinkers together in a place where they can freely network and combine ideas. The target audience is young professionals aged 21–35 who live and/or work in the city.