Barba is a platform showcasing the work of the most talented barbers around the world.
The visual identity of Barba expresses the traditional history of barbering in a simple modern form. The logomark is a combination of modern barbershop signage and a traditional tool of the trade.
The colour palette of red and white references a time in history when barbers also performed bloodletting and other medical procedures to heal the sick. Often found on poles outside barbershops, the red represents blood and the white represents bandages.
The brand strategy was to raise the awareness of quality barbering for the target audience of males aged 16–35. Through an energetic yet mature visual identity, the platform will serve as a social flagship for barbering quality.